In these moments, whether it is a small child seeing the fleeting peloton pass by for the first time or the die hard fan rooting on their favorite team or rider, one must remember the true beauty and simplicity of the sport.

You either love cycling and the amazing bikes triathletes and cyclists ride or you don't care about it either way. Some people look at a bike race or triathlon and see only a big group of people riding close to each other. But to the cycling aficianado, the true fan, therein lies much more. Instead, you must see a game within a game, an ebbing and flowing, a fluid organism capable of various appearances at any given time. In short, you either endure and embrace this life or you don’t.  It is this 'life' that attracts one to the sport as a fan or an athlete. It is in watching a sprinter like Tom Boonen battle over the huge climbs of the Tour de France in order to get to Paris. It is remembering the epic battle in Kona between Dave Scott and Mark Allen, both true masters and legends in multisport. It is in George Hincapie and Chris Horner, a desire to ride until no one wants them, until they can no longer derive a living from the activity. Few sports exhibit such passion, such perserverance, such grit.

And most importantly it is the love of the machine on 2 wheels that enables all of us to find ourselves and what we are all capable of…the bike. Please enjoy our offerings from Orbea, Felt and Kuota.

 

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